This project presents the landing page for an online Japanese cooking course, with a special focus on sushi preparation. The goal was to create an engaging, visually appealing, and highly functional page capable of attracting the audience's interest and increasing sales conversions.
The entire structure of the page was designed to guide the visitor smoothly, from the first contact with the course to the decision-making process. We use visual and textual triggers, such as social proof, strategic calls to action, and well-organized modules, to convey trust and authority.
The visual identity combines traditional elements of Japanese culture with a modern and responsive design. The colors, typography, and illustrations have been carefully chosen to enhance the gastronomic appeal and maintain clear and engaging communication.
This project is an example of how a well-built landing page can elevate the level of an info product, conveying professionalism, clarity, and igniting the desire to purchase within the first few seconds of browsing.
